Slack
Failed at a game. Twice. Shipped the office chat instead.
Salesforce paid $27.7B
Visit Slack ↗Read how each one started, then go try the real thing.
2010–2015 Cheap money, per-seat pricing.
Failed at a game. Twice. Shipped the office chat instead.
Salesforce paid $27.7B
Visit Slack ↗A five-minute lightning talk ended 'works on my machine'.
Shipped your laptop
Visit Docker ↗Stanford kids, a PDF menu, and their own cellphones.
The last mile, on a Civic
Visit DoorDash ↗Fired everyone. Moved to Kyoto. Rewrote the whole thing.
Everyone's second brain
Visit Notion ↗$700 Wi-Fi juicer. Reporters used their hands.
Peak Silicon Valley
Argentine kid, self-taught, git push to the world.
git push, done
Visit Vercel ↗A nonprofit dinner on Sand Hill. Then a low-key preview.
Fastest-growing app of its day
Visit OpenAI ↗Made a game nobody played. Everyone wanted its voice chat.
Group chat for everyone
Visit Discord ↗2016–now The pitch deck writes itself.
Started as a chatbot for teens. Became AI's GitHub.
Open AI, the actual kind
Visit Hugging Face ↗$1.75B for 10-minute phone shows, launched in a lockdown.
Dead in 6 months
Opinionated issue tracker. Made ticket-closing feel good.
Engineers actually like it
Visit Linear ↗Pivoted again and again. Now: hedgehogs.
Hedgehog-led growth
Visit PostHog ↗