YouTube
Started as dating. Pivoted to elephants.
$1.65B in 20 months
Visit YouTube ↗Read how each one started, then go try the real thing.
Started as dating. Pivoted to elephants.
$1.65B in 20 months
Visit YouTube ↗Their first idea got rejected. Their first users were fake.
Front page of the internet
Visit Reddit ↗A podcast startup pivoted to telling people what you had for lunch.
Now X, for reasons
Visit Twitter ↗A failed check-in app. A filter on a Mexican beach.
13 people. $1B.
Visit Instagram ↗Failed at a game. Twice. Shipped the office chat instead.
Salesforce paid $27.7B
Visit Slack ↗A five-minute lightning talk ended 'works on my machine'.
Shipped your laptop
Visit Docker ↗Made a game nobody played. Everyone wanted its voice chat.
Group chat for everyone
Visit Discord ↗Started as a chatbot for teens. Became AI's GitHub.
Open AI, the actual kind
Visit Hugging Face ↗Pivoted again and again. Now: hedgehogs.
Hedgehog-led growth
Visit PostHog ↗Four MIT kids forked an editor. Then coding got weird.
$100M in about a year
Visit Cursor ↗