No. 039 · 2013 · San Francisco

Juicero

$700 Wi-Fi juicer. Reporters used their hands.

Peak Silicon Valley

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Make my startup a legend
  1. 1 Meet the Wi-Fi-connected juicer.
  2. 2 $120M raised.
  3. 3 You buy juice packs with QR codes.
  4. 4 $699 at launch. Then $399.
  5. 5 Two reporters have an idea.
  6. 6 They squeeze the bag by hand.
  7. 7 Same juice. Faster. No machine.
  8. 8 Shut down months later. A legend forever.
Founders
Doug Evans
Founded
2013, San Francisco
What they do
A Wi-Fi juicer. Closed in 2017.

The story

Juicero raised about $120M for a connected press that squeezed proprietary juice packs. Then Bloomberg reporters showed the packs could be squeezed by hand. It shut down months later and became shorthand for Valley excess.