No. 038 · 2013 · San Francisco

Notion

Fired everyone. Moved to Kyoto. Rewrote the whole thing.

Everyone's second brain

Make my startup a legend
  1. 1 Two founders, chasing computer pioneers' dreams.
  2. 2 Version one is a disaster. Money nearly gone.
  3. 3 2015. They lay off everyone.
  4. 4 They move to Kyoto.
  5. 5 Hoodies, tatami, rewrite.
  6. 6 Notion relaunches.
  7. 7 People build whole lives in it.
  8. 8 All from a very quiet year in Kyoto.
Founders
Ivan Zhao and Simon Last
Founded
2013, San Francisco
What they do
One workspace for notes, docs and projects.

The story

The first version was failing and the money was nearly gone, so they let the team go and moved to Kyoto. They rewrote the product from scratch there, and the relaunch found a following that spread by word of mouth.