1999. Pet food, but dot-com.
Pets.com
Shipped dog food at a loss. Bought a Super Bowl ad.
Dead in nine months
Go meet the legends.
Read how each one started, then go try the real thing.
Meet the Wi-Fi-connected juicer.
Juicero
$700 Wi-Fi juicer. Reporters used their hands.
Peak Silicon Valley
2020. Hollywood's plan for phones.
Quibi
$1.75B for 10-minute phone shows, launched in a lockdown.
Dead in 6 months