The story
Butterfield's first game failed and became Flickr. His second failed too, leaving behind the chat tool the team had built for itself. They shipped that, and Salesforce bought it for $27.7B.
No. 035 · 2013 · San Francisco
Slack
Failed at a game. Twice. Shipped the office chat instead.
Salesforce paid $27.7B
Make my startup a legend- 1 First game failed. Pivot became Flickr.
- 2 So he builds a second game.
- 3 It fails too.
- 4 But the team's internal chat tool is great.
- 5 They sell that instead.
- 6 Email dies a bit. Your weekend also.
- 7 You're now always online.
- 8 $27.7B. Bzzt.
- Founders
- Stewart Butterfield, with Eric Costello, Cal Henderson and Serguei Mourachov
- Founded
- 2009, Vancouver, as Tiny Speck
- What they do
- Team chat for work.