The story
Their check-in app Burbn did too much, so they cut it down to photos. Filters came next, and 25,000 people signed up on day one. Facebook paid $1B when the team was 13 people.
No. 031 · 2010 · San Francisco
A failed check-in app. A filter on a Mexican beach.
13 people. $1B.
Make my startup a legend- 1 Their first app, Burbn, did too much.
- 2 People only use one feature.
- 3 They cut everything but photos.
- 4 On a beach, she says her photos look bad.
- 5 He builds the first filter that afternoon.
- 6 25,000 users on day one.
- 7 Facebook pays $1B. For 13 people.
- 8 Everyone's lunch has been documented since.
- Founders
- Kevin Systrom and Mike Krieger
- Founded
- 2010, San Francisco
- What they do
- Photos, video and Reels.