No. 032 · 2011 · Los Angeles

Snapchat

Class laughed at it. Facebook offered $3B. He said no.

Texts that disappear

Make my startup a legend
  1. 1 Stanford product class, 2011.
  2. 2 The pitch: photos that vanish.
  3. 3 Everyone says it's dumb.
  4. 4 High schoolers disagree.
  5. 5 They build it from a dad's living room.
  6. 6 Facebook offers $3B.
  7. 7 He's 23. He says no.
  8. 8 Everyone copied Stories. Then the IPO.
Founders
Evan Spiegel, Bobby Murphy and Reggie Brown
Founded
2011, Los Angeles
What they do
Disappearing photos and Stories.

The story

A Stanford class project about vanishing photos got a skeptical response, then took off with high schoolers. Spiegel turned down a reported $3B from Facebook, and Stories went on to be copied by nearly every other app.