No. 020 · 2003 · San Carlos

Tesla

Laptop batteries in a sports car. Christmas Eve survival.

Made EVs desirable

Make my startup a legend
  1. 1 2003. What if a car ran on laptop cells?
  2. 2 Thousands of them. In a sports car.
  3. 3 It beats Ferraris. Very quietly.
  4. 4 An early investor keeps funding it.
  5. 5 2008. Crisis. Almost out of money.
  6. 6 Round closes on Christmas Eve. Hours to spare.
  7. 7 Then a sedan people actually want.
  8. 8 Every automaker follows.
Founders
Martin Eberhard and Marc Tarpenning, with Elon Musk leading early funding
Founded
2003, San Carlos
What they do
Electric cars, batteries and solar.

The story

The founders wanted to prove electric cars could be fast, using thousands of laptop cells in the Roadster. In December 2008 a funding round closed just before the money ran out. The Model S then changed what people expected from an EV.