The story
Benioff left Oracle to sell business software through a browser, with nothing to install. He ran stunts against bigger rivals under the banner "No Software", and the model it pushed became the default for the industry.
No. 018 · 1999 · San Francisco
Salesforce
Hired fake protesters. Against software. To sell software.
Enterprise's landlord
Make my startup a legend- 1 1999. An Oracle exec has an idea on sabbatical.
- 2 They rent an apartment on Telegraph Hill.
- 3 Enterprise software ships in trucks.
- 4 What if you just logged in?
- 5 They hire actors to protest a rival's conference.
- 6 The press shows up.
- 7 Cloud becomes the default.
- 8 No software. Just a lot of invoices.
- Founders
- Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez
- Founded
- 1999, San Francisco
- What they do
- Cloud software for sales and customer teams.