No. 011 · 1993 · Sunnyvale

NVIDIA

Three guys at a Denny's. 30 days from dead. Then AI.

Sold the shovels

Make my startup a legend
  1. 1 1993. A Denny's booth in San Jose.
  2. 2 The pitch: gaming will need better graphics.
  3. 3 The first chip flops.
  4. 4 Thirty days from going out of business.
  5. 5 The next one saves them.
  6. 6 They bet on CUDA: graphics cards for science.
  7. 7 2012: two gaming cards win an AI contest.
  8. 8 Everyone in the gold rush needs a shovel.
Founders
Jensen Huang, Chris Malachowsky and Curtis Priem
Founded
1993, Sunnyvale
What they do
The GPUs that train and run most of today's AI.

The story

Three engineers planned a graphics chip company over coffee at a Denny's. Their first chip flopped and they came close to going under. Years of investment in CUDA left them holding the exact hardware AI would need.