No. 014 · 1997 · Scotts Valley

Netflix

Mailed one CD to test it. Later, killed Blockbuster.

Blockbuster got one store left

Make my startup a legend
  1. 1 Two founders on a Santa Cruz commute.
  2. 2 The test: mail a single CD to yourself.
  3. 3 It arrives. Unscratched.
  4. 4 DVDs by mail. No late fees.
  5. 5 2000: they offer to sell to Blockbuster for $50M.
  6. 6 Blockbuster laughs them out of the room.
  7. 7 Then they stream it.
  8. 8 One store left. Bend, Oregon.
Founders
Reed Hastings and Marc Randolph
Founded
1997, Scotts Valley
What they do
Streaming films and series.

The story

Hastings and Randolph tested DVD-by-mail by posting a single disc to themselves. By Randolph's account, Blockbuster passed on buying them for $50M in 2000. Netflix moved to streaming, and Blockbuster went bankrupt.