The story
Cook watched his wife struggle with the household bills and teamed up with a Stanford student to build Quicken. They nearly ran out of money early on, and survived by watching how customers really used it at home.
No. 009 · 1983 · Palo Alto
Intuit
His wife hated paying bills. So he followed people home.
Tax season's landlord
Make my startup a legend- 1 Palo Alto, 1983. She hates paying the bills.
- 2 He thinks: why not a computer?
- 3 A Stanford student writes the code.
- 4 Dozens of rivals. Nobody wants them.
- 5 Pay stops for months. They stay.
- 6 Their trick: follow customers home.
- 7 Simple enough to skip the manual.
- 8 Then they found April.
- Founders
- Scott Cook and Tom Proulx
- Founded
- 1983, Palo Alto
- What they do
- TurboTax, QuickBooks and Credit Karma.